10 Years of TUI BLUE: A Decade of Adriatic Magic for Adults at TUI BLUE Makarska

In 2026, TUI BLUE marks a milestone worth celebrating: ten years since the brand first opened its doors and set a new standard for what a modern beach holiday can feel like. And at TUI BLUE Makarska, an adults-only hotel on one of Croatia's most beautiful stretches of coastline, that anniversary carries a deeply personal meaning. This is a place that has been welcoming adult guests for a decade, refining and perfecting the art of the relaxed, unhurried Adriatic escape with every passing season.

Ten years is a long time in travel. Tastes change, expectations rise, and the competition never stands still. TUI BLUE has not just kept pace. TUI BLUE has set the pace.

How TUI BLUE Began and Why It Still Matters in 2026

When TUI Group launched the TUI BLUE brand in 2016, the ambition was clear: create hotels that feel genuinely different. Not just comfortable, but thoughtfully built around what guests actually want. The freedom to choose. Quality that surprises. A sense of place that goes beyond the lobby.

The name says it all. Blue: the colour of the sea, of open skies, of possibility. Wherever a TUI BLUE hotel sits in the world, that colour is the constant. From the Canary Islands to the Indian Ocean, from the Mediterranean to the Adriatic, TUI BLUE hotels share a philosophy built on three things: flexibility, quality, and experience.

A decade later, that philosophy is sharper than ever. And at TUI BLUE Makarska, guests can feel every single year of it.

TUI BLUE Makarska: The Adults-Only Escape on the Makarska Riviera

TUI BLUE Makarska is an adults-only hotel. That is not a small detail. It is the foundation of everything the property offers. No noise, no rush, no compromise. Just you, the Adriatic, and the kind of quiet that reminds you why you booked a holiday in the first place.

The setting is extraordinary. The Biokovo mountain range rises steeply behind the hotel, its rugged limestone face softened only by the pine forests clinging to its slopes. In front, the Adriatic stretches out in every shade of blue imaginable. Below, one of Makarska's finest pebble beaches runs along the waterfront, accessible directly from the hotel. This is the Makarska Riviera in its purest form, and TUI BLUE has built a hotel experience that honours that backdrop completely.

Why Adult Guests Choose TUI BLUE Makarska Year After Year

• Adults-only atmosphere - a peaceful, sophisticated environment designed exclusively for adult travellers who want to relax entirely on their own terms
• Direct beach access - the Adriatic is not a few minutes away; it is part of the experience, right on the hotel grounds
• Flexible board options - choose between Bed and Breakfast or Half Board depending on how much freedom you want each day
• Pool landscape - multiple pool areas with distinct atmospheres, all designed with the adult guest in mind
• Biokovo as a backdrop - the UNESCO-protected Biokovo Nature Park is visible from every terrace, a reminder that wild Croatia is right on your doorstep
• Igrane and the Makarska Riviera - TUI BLUE Makarska is located in the village of Igrane, a peaceful spot on the Makarska Riviera just 20 minutes from the town of Makarska, surrounded by crystal-clear Adriatic waters and the stunning Biokovo massif

Bed and Breakfast or Half Board: Your Holiday, Your Way

One of the defining qualities of TUI BLUE as a brand has always been flexibility. Guests are not one-size travellers, and TUI BLUE Makarska does not treat them that way.

Choose Bed and Breakfast and your mornings are taken care of with a generous breakfast spread, leaving the rest of the day entirely open. Lunch in Makarska town, dinner at a local konoba, a late evening walk along the promenade. Your rhythm, your choices.

Choose Half Board and add the comfort of a quality dinner back at the hotel each evening, prepared with fresh Dalmatian produce and paired with Croatian wines. After a day at the beach or out exploring the Riviera, there is something genuinely satisfying about coming back to a well-set table with a sea view.

Both options sit within the TUI BLUE philosophy: give guests the structure they want and the freedom they need. Nothing more and nothing less.

A Decade on the Makarska Riviera: Ten Years of Coming Back

The Makarska Riviera is one of Dalmatia's most celebrated stretches of coastline, a 60-kilometre arc of pebble beaches, pine forests, and traditional stone towns framed by the dramatic wall of Biokovo. When TUI BLUE chose this setting for one of its properties, it was making a clear statement about quality and ambition.

Ten years on, that choice looks like perfect instinct. Croatia has cemented its position as one of Europe's premier holiday destinations, and Makarska sits at the top of the wish list for discerning adults who want natural beauty, authentic culture, and easy access to one of the cleanest seas in the Mediterranean.

The team at TUI BLUE Makarska has been part of this story from the very beginning. They have seen guests arrive for the first time and watched many of them return year after year, drawn back by the combination of place, people, and a standard of experience that gets quietly better every season.

"TUI BLUE is not just a hotel brand. It is a promise to every adult guest that this time, the holiday will be exactly what they imagined."

The TUI BLUE Brand at 10: What a Decade of Excellence Looks Like

TUI BLUE was never designed to be just another hotel chain. From its launch in 2015, the brand set out to prove that a hotel can feel independent and personal even within a global group, that quality and value are not mutually exclusive, and that the best holiday is the one that gives guests exactly as much or as little as they want.

At TUI BLUE Makarska, that translates into the freshness of the fruit at breakfast, the temperature of the pool at seven in the morning, the unhurried pace of service at dinner, the lights of Makarska reflected on the Adriatic after dark. It is the accumulation of details, refined across ten seasons, that makes this hotel not just a place guests visit but a place they come back to.

In 2026, TUI BLUE turns ten. At TUI BLUE Makarska, every summer has counted.

Frequently Asked Questions About TUI BLUE Makarska

Is TUI BLUE Makarska an adults-only hotel?

Yes, TUI BLUE Makarska is an exclusively adults-only hotel. Only guests aged 18 and over are welcome, guaranteeing a peaceful and relaxed atmosphere for everyone.

What board options are available at TUI BLUE Makarska?

TUI BLUE Makarska offers two flexible board options: Bed and Breakfast (B&B) for guests who want to keep their days completely free, and Half Board (HB) including dinner for those who want to relax at the hotel after a long day at the beach.

When does TUI BLUE celebrate its 10th anniversary?

TUI BLUE celebrates its 10th brand anniversary in 2026. The brand was founded in 2015 by TUI Group and has since grown into one of the most recognised hotel brands in European beach tourism.

Where is TUI BLUE Makarska located?

TUI BLUE Makarska is located directly on the Makarska Riviera in Dalmatia, Croatia. The hotel has direct access to the Adriatic Sea and is just a few minutes walk from the centre of Makarska.

When is the best time to visit TUI BLUE Makarska?

The summer season at TUI BLUE Makarska runs from late May to early October. July and August are particularly popular, so early booking through the official TUI platform is strongly recommended.

Does TUI BLUE Makarska have a swimming pool?

Yes, TUI BLUE Makarska has several pool areas with different atmospheres, all designed specifically for adult guests and with views over the Adriatic Sea.

Plan Your Stay at TUI BLUE Makarska in 2026

The anniversary season is a particularly good moment to experience TUI BLUE Makarska for the first time, or to return to a hotel that may already feel like yours. The property offers a range of room and suite categories to suit every preference, and the Bed and Breakfast and Half Board options give guests the flexibility to shape their own days.

The Adriatic summer season at TUI BLUE Makarska runs from late May through early October. July and August fill quickly, particularly for adults-only properties that attract a loyal returning clientele. Early booking through the official TUI platform is always the best way to secure preferred dates and room categories.

Ten years of TUI BLUE. Come and experience what a decade of getting it right feels like.